(PPC) Pay Per Click Statistics 2018

pay per click statistics

Advertising is integrally important for many businesses. Without ads or promos spread across billboards, television, newspapers, or the Internet, attracting new business would be difficult.

Pay per click advertisements, known as PPC ads, do a great job at bringing web users to advertisers’ eCommerce platforms. They’ve been around for two full decades, and have changed significantly over the years.

As technology changes more rapidly than ever before, PPC ads alter right along with the field. Let’s dig into the market’s most remarkable statistics about pay per click advertisements.

Google Gets Cheaper, Bing Does The Opposite

Google is the most popular search engine on the Internet, and draws in more money from pay per click advertisements than any venue on the World Wide Web. Bing is the third-most popular search engine, right behind Yahoo.

Although Microsoft has put its best foot forward to make Bing a competitor in the world of search engines, no engine has ever overtaken Google for its top spot.

Although it makes sense that Bing’s price for pay per click advertisements should drop due to its flailing popularity, it actually rose 6 percent in the fourth quarter of 2017. Google’s cost per click dropped an astounding 13 percent.

Google is unarguably the top search engine on the Internet, and is likely to continue being such because advertisers can now afford PPC ads significantly more easily than ever before. These price drops are likely to continue falling in coming years.

Many Searches On Google Are Based On Users’ Location

Pay per click campaigns perform notably better when advertisements are directly related to website browsers’ locality. According to Google, an estimated 36 percent of all web searches are based directly on location. (source – Pay-per Click statistics 2018)

Searches for nearby restaurants, physical stores instead of eCommerce platforms, and other nearby places to visit are all popular examples of searches based on location. If you use the Internet to find places to visit, it doesn’t take much thinking to know exactly how popular searches base on locality are.

Businesses can use bid modifiers to narrow what locations are considered for their advertisements. Some may benefit from statewide disbursement of pay per click ads, whereas others might only be effective in local capacities.

Pay Per Click Advertisements Are Going Nowhere But Upwards

Search Engine Watch, a digital research firm, indicated that almost three-quarters of businesses in America – 72 percent of them – planned to beef up their pay per click marketing campaigns in coming years.

Since pay per click campaigns do so well when used correctly, it only makes sense that they’re becoming more popular. They’re also as nearly as effective as elaborate inbound marketing layouts, though PPC campaigns don’t require the same level of intensity, attention, and funding that their inbound counterparts do.

Paid Ads Perform Exceptionally Well When Customers Are Set On Buying

In general, consumers use search engines to look for information about products, or to actually buy them. Wordstream suggests that almost two-thirds of consumers set on buying a product click on paid advertisements quite frequently, about 65 percent of the time.

There’s no secret paid ads work well when it comes to sales conversions. As such, advertisers are likely to keep buying paid advertisements on search engines.

Load Time Is Important

The Internet is faster than it’s ever been. People are used to web pages loading quickly, and are more than willing to bounce if your site doesn’t load without problems.

Research indicates that sites taking longer than three seconds to load lose nearly 40 percent of web traffic, a major issue for web owners across the Internet.

Mobile Has Surpassed Desktop Usage In Search Engines

Mobile devices that can easily access the Internet are still reasonably new to the fray of search engines. In calendar year 2016, mobile advertising passed desktop ads in terms of total dollar value for the first time ever. Mobile search spending rose a whopping $6 billion from the previous year.

The proportion of mobile to desktop advertising is likely to continue to rise over coming years, meaning more business for those involved in search engine optimization and pay per click advertisements.

Expect A Seamless Advertising Experience With Google In The Future

Google brings in a whopping 96 percent of all income from advertisers interested in Google AdWords.

As such, advertisers should expect a seamless experience advertising on the platform in perpetuity, Google seeks to uphold its lofty income margins in coming years.